Condé Nast Publications was topped by nearly every rival- public or private, with only about 3% of its ad revenue coming from digital in 2008. This year, Condé Nast has decided to jump into the digital game with the rest of their competitors. It has just eliminated its 13-year-old CondéNet, which sold ad space on Style.com, in favor of a more consolidated unit that would Brides.com and Portfolio’s digital operation: Condé Nast Digital. However, many of the existing as strategies will stay the same, and there will be no new incentive for the sale of digital ad space for the major publications. Additionally, there will still be a separation between the print and digital sides, which some advertisers cite as a potential hindrance Condé Nast’s online success. Condé Nast Digital will be marketing their “27 online brands’ 52 million monthly visitors.” Only .)11 of their sites saw enough traffic in the last month to reach the Nielsen threshold; these included Wired News, Epicurious, Reddit, Portfolio, Ars Technica, Glamour, Concierge, Vanity Fair, Men.Style.com, The New Yorker and Teen Vogue.
With such a heirarchy between their print and digital products, will the publisher remain competive in the market? Or will the relationship between the two need to change? (Their home magazine, Domino, is getting ready to close, adding to the list of magazines that the publisher has had to close in the last year.)